Daytona Beach motorcycle race, mid-century
Daytona Beach, Florida1948
Chapter I · Spring '26

Telluride

Made to Wander.
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From the road we came. Vol. I — MMXXVI
Bangkok · Telluride 13°44′N — 100°31′E
The House of Telluride

Western workwear, slow-made in Bangkok — for the long ride and the longer day.

We borrow from old highways and softer denim, from bandshell radios and the small church of a workshirt that has earned its colour. Heritage, reinterpreted — without costume.

Yeager Bag
Pacific Blue ฿3,290
Breakaway Jacket
Outerwear ฿4,990

New Releases

Fresh Telluride pieces
New TELLURIDE JIVE DROP DOBBY SHIRT - SEDONA
Jive Drop Dobby Shirt - Sedona
Shirt฿2,890
New TELLURIDE MONKEY CARRIER TOTE (PINUP) - SAGE GREEN
Monkey Carrier Tote (Pinup) - Sage Green
Bag฿4,890
TELLURIDE STUNTWEAR TEE
Stuntwear Tee
T-Shirt฿1,090
TELLURIDE EMPIRE CAP - INDIGO
Empire Cap - Indigo
Cap฿1,290
TELLURIDE PPN-100 HOUNDS - INK
PPN-100 Hounds - Ink
Shirt฿3,890
TELLURIDE DRIFTER SIGNAL PATTERN JACQUARD SHIRT - MULBERRY
Drifter Signal Jacquard Shirt - Mulberry
Shirt฿2,890
TELLURIDE YEAGER BAG - PACIFIC BLUE
Yeager Bag - Pacific Blue
Bag฿3,290
TELLURIDE FIELD NOTE CHORE COAT - INDUSTRIAL BLUE
Field Note Chore Coat - Industrial Blue
Jacket฿5,290
TELLURIDE CHECK SHIRT JACKET - TEAL
Check Shirt Jacket - Teal
Shirt Jacket฿1,743
Vintage beach racing photograph used as inspiration for Telluride field notes
Field Note 001 · Telluride to Daytona Beach
— Journal —

From the Mountains to Daytona Dust.

A launch story for Telluride: mountain-town grit, old beach racing, sun-faded workwear, and a Bangkok uniform built for getting out of town.

Telluride starts in the mountains — a name borrowed from a town where weather changes quickly, roads climb hard, and useful things matter. Daytona brings the other half of the story: before racetracks had guardrails, the road ran across the sand.

That is the note for this first drop: from mountain air to beach dust, canvas that can carry a weekend, jackets that look better with miles on them, caps and tees that survive city heat, and belts that feel like they have already crossed a few state lines.

Spring ’26
Explore products →
Next Field Note

The Yeager Bag Test.

A pack-and-go story: one overnight bag, one camera, one shirt, and the pieces that make a Friday escape from Bangkok feel easy.

Product Story

Breakaway Weather.

Why the Breakaway Jacket works as a light outer layer for cold malls, early flights, windy roads, and the first hour after sunset.

Style Note

Belts, Caps, and Road Dust.

A simple uniform formula: faded tee, broken-in denim, leather belt, cap low, and one Telluride piece doing the heavy lifting.

— Find It at Pronto —

Stockists

PRONTO & CO Siam Paragon
Siam Paragon · 2nd Floor
Bangkok · 061-8917-849
10AM - 10PM
PRONTO - Central Ladprao
Central Ladprao · 2nd Floor
Bangkok · 02-937-1817
10AM - 10PM
PRONTO Mega Bangna
Mega Bangna · 1st Floor
Samut Prakan · 02-105-1973
10AM - 10PM
SOUP EMSPHERE
EMSPHERE · M Floor
Bangkok · 063-838-1794
10AM - 10PM
SURPLUS STORE by PRONTO
Central Village · F122
Samut Prakan · 091-774-4709
10AM - 10PM
PRONTO Central Festival Chiang Mai
Central Festival Chiang Mai · 1st Floor
Chiang Mai · 091-774-4699
11AM - 21.30PM
PRONTO & CO Think Park Shibuya
Think Park Chiang Mai
Chiang Mai · 081-246-8229
10AM - 10PM

Contact

For product enquiries, stockist information, collaborations, or press notes, reach the Telluride team.